Caviar Tops
Caviar is the go-to food delivery app that brings the finest dishes from top restaurants to your doorstep, combining convenience with gourmet dining experiences.
Client
Caviar & Firefly
Date
August 2021
Services
Art Direction | Motion Designer
Objective:
In partnership with Accuweather, our objective was to craft a weather-triggered food campaign for Caviar that would not only captivate audiences but also foster a personal connection, ultimately driving app downloads.
Solution:
We devised a creative campaign that dynamically showcased relevant food items based on the current temperature. When it was chilly, we featured comforting soup options, and when the weather warmed up, delectable tacos took the spotlight. The campaign was strategically deployed across major cities, including NYC, Chicago, LA, Miami, and SF, to maximize its reach and appeal to a wide audience.
Outcome:
The result was an outstanding success. Caviar's unique and impactful approach deeply resonated with audiences, leading to heightened engagement and a substantial increase in app downloads. This creative collaboration with Accuweather allowed Caviar to effectively connect with users on a personal level while expanding its customer base in key metropolitan areas.
